Major Fail: Trust in Media Took Even Bigger Hit in 2021

Trust in the media continues to crater and America’s trust in fake news has collapsed even more last year, according to a new I&I/TIPP poll.

The poll tracked people’s opinions about the media since last March, and the numbers are not good at all.

Per the poll:

For example, the I&I/TIPP Traditional Media Trust Index has fallen 15% since its inception last March. That, despite a rebound of 4.5 points, or 11.6%, to 43.3 in December off the record low of 38.8 set in November. This index is made up of major media, such as the Washington Post, New York Times, NPR, CBS News, and so on.

Also, the I&I/TIPP Alternative Media Trust Index has declined 12% over the past 10 months. The overall index rose 3.5 points, or 9.8%, from 35.8 in November to 39.3 in December. This index includes the New York Post, the Washington Times, NewsMax, The Daily Caller and RealClearPolitics, among others.

Intriguing splits in opinion emerge from a closer examination of the data.

Those still showing overall trust in the traditional media, for instance, include those living in the Northeast (54.9), people aged 25-44 (55.3), Blacks and Hispanics (51.5), those with incomes above $75,000 a year (59.1), Democrats (63.7), investors (55.2), urban dwellers (56), those with college degrees (50.2), and self-described liberals (61.9).

I&I has a lot more analysis at its post about the poll, but needless to say, the media is taking a hit in nearly every sector.

The media is failing big time, folks.

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Tags: media bias