American’s Trust in the Media Continues to Crumble

Trust in the leftist media continues to collapse and a new poll finds that Americans have even less faith in the media.

A new I&I/TIPP Media Trust poll shows that Americans lost faith in the media again in January, pushing the media’s approval rating to new lows.

Per Issues & Insights:

The Traditional Media Index, which includes such major legacy media as the Washington Post, New York Times, NPR and CBS, among others, fell to 40.2 in January from 43.3 in the final month of 2021, a 7% decline. January’s reading was the second-lowest since the index was created last March.

Meanwhile, the Alternative Media Index, which captures trust for such media outlets as the New York Post, Washington Times, NewsMax, Daily Caller, Real Clear Politics, among other names, fared even worse. It dropped from 39.3 in December to 34.6, a 12% drop and the lowest reading ever for this index.

Issues & Insights added:

In descending order of mentions, poll respondents described the big media as: “biased” (22%), “responsible” (19%), “fair” (16%), “honest” (16%), “fake news” (15%), “dishonest” (15%), “liberal” (15%), “balanced” (14%), “irresponsible” (13%), “Democrats’ allies” (12%), “adheres to high standards of journalism” (12%), “divisive” (12%), “single-minded” (10%), and “unbiased” (9%). 14% of respondents could not answer the question.

“Note that “biased” is tops in the survey and “unbiased” is dead last. Also, of note, there was a sharp ideological and partisan split based on positive responses and negative responses,” the site said.

I&I added that this trend has been coming for at least 20 years.

No one trusts the media. Even Democrats — though they trust the media more than Republicans and independents — have serious doubts.

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Tags: Commentary media bias