Late-night comedy shows have suffered an absolute collapse of ad revenue, down by more than 41 percent iin the last five years, according to reports.
Even left-wing Variety notes that viewers are just sick and tired of the so-called comedians and their hate for Trump and everyone who might even think of voting for him.
As the election of President Donald Trump polarized the nation, some of late-night’s voices chose to lean into politics. The fragmentation of viewing and the trickier conversational terrain have hurt the programs, says Harrison. “There has been so much political news over the last six to eight years, and that has filtered into late night. When that becomes a large part of your program, in this environment, you are — by math — probably not appealing to half your potential audience,” he cautions. Meanwhile, as more viewers bypass linear TV, he says. “It’s difficult to discover these shows or promote them.”
Wait… “some of late-night’s voices chose to lean into politics”? Try all of them. And try all to the extreme, hate-filled left.
But even as Variety tried to soften the blow, the numbers speak volumes.
In 2018, seven late night programs — NBC’s “Tonight” and “Late Night,” CBS’ “Late Show” and “Late Late Show,” ABC’s “Jimmy Kimmel Live,” Comedy Central’s “Daily Show” and NBC’s “Saturday Night Live” — drew more than $698 million in advertising in 2018, according to Vivvix, a tracker of ad spending. By 2022, that total came to $412.7 million — a drop of approximately 41% over five years. Fallon, Kimmel, Colbert and the others have all in recent years had to grapple not only with viewers moving to streaming, but with a coronavirus pandemic that forced their shows to embrace performances without a band and live audiences and absences due to infection.
America, these people absolutely despise you and your country.
Stop watching them and stop giving them even what’s left after they lost 41 percent in ad revenue.
Meanwhile, Fox New’ Greg Gutfeld continues to run rings around these commie simps.
Follow Warner Todd Huston on Facebook at: facebook.com/Warner.Todd.Huston, or Truth Social @WarnerToddHuston
Tags: Commentary
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