The fourth rule carries within it the fifth rule: Ridicule is man’s most potent weapon. It is almost impossible to counterattack ridicule. Also, it infuriates the opposition, who then react to your advantage.
A tactic that drags on too long becomes a drag. Man can sustain militant interest in any issue for only a limited time, after which it becomes a ritualistic commitment.
The threat is usually more terrifying than the thing itself.
The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.
If you push a negative hard and deep enough it will break through into its counter side; this is based on the principle that every positive has its negative.
In conflict tactics, there are certain rules that the organizer should always regard as universalities. One is that the opposition must be singled out as the target and “frozen.” By this, I mean that in a complex, interrelated, urban society, it becomes increasingly difficult to single out who is to blame for any particular evil. There is a constant, and somewhat legitimate, passing the buck. The target is always trying to shift responsibility to get out of being the target.