For the 8th year in a row, fast food giant Chick-fil-A has ranked as America’s most favorite fast food chain, a poll claims.
The American Customer Satisfaction Index (ACSI) released its annual rankings on Tuesday, showing that Chick-fil-A won again.
#ChickfilA continues to lead the industry – and all restaurants – for the 8th straight year with a steady score of 83 (out of 100).
— The ACSI (@theACSI) June 30, 2022
“The large group of smaller full-service restaurants experiences substantial deterioration in mobile app quality, contributing to a steep decline for the industry overall, which tumbles 8% to 78,” wrote Forrest Morgeson, Assistant Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.
“Amid the pandemic, restaurants needed to quickly up their game in the mobile arena. With fewer resources, smaller chains and independent restaurants are offering apps that aren’t making the grade per customers. In contrast, positive shifts in both mobile app quality and reliability for several larger chains appear to reflect major app updates for these bigger industry players,” he said.
In response to the press release, Chick-fil-A thanked its customers.
“We are honored by the results of this survey and we are grateful to our customers for choosing Chick-fil-A – it’s truly our pleasure to serve them,” the chain’s statement read.
“More than 170,000 people represent Chick-fil-A in 2,700 restaurants,” the spokesperson said. “This recognition is acknowledgment of the care they put into serving great food with gracious hospitality. Every day, our restaurant Team Members go above and beyond each day to create a friendly, welcoming place to visit,” it said.
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