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Braun, the company that makes shaving and beard trimming devices for men, is taking heat for using a shirtless woman claiming to be a man and sporting double mastectomy scars to sell its products.

Time to Bud Light Braun!

The company is being called “irresponsible” for its new ads featuring the delusional woman who thinks she’s a man. according to the UK Telegraph.

Braun used the transgender model in its UK ad for the Series X Hybrid Trimmers for men.

Critics are blasting the company and saying that the ad could breach the Advertising Standards Authority guidance which warns against “glamourizing” or “trivializing” cosmetic surgery.

In its social responsibility section of its website the ASA states: “Marketers should take care not to trivialize the decision to have cosmetic surgery.”

Others are calling it immoral to celebrate transgenderism and mutilating women in obeisance to that agenda.

“This is mindless, irresponsible, virtue-signaling, woke capitalism at its most dangerous,” said James Esses, the co-founder of Thoughtful Therapists, a group of counsellors and psychologists concerned with the effect gender politics is having on children.

Braun is owned by Procter & Gamble.

Follow Warner Todd Huston on Facebook at:, or Truth Social @WarnerToddHuston


Warner Todd Huston

Warner Todd Huston has been writing editorials and news since 2001 but started his writing career penning articles about U.S. history back in the early 1990s. Huston has appeared on Fox News, Fox Business Network, CNN, and several local Chicago News programs to discuss the issues of the day. Additionally, he is a regular guest on radio programs from coast to coast. Huston has also been a Breitbart News contributor since 2009. Warner works out of the Chicago area, a place he calls a "target rich environment" for political news.


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