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Television ratings for the 2022 Winter Games in Beijing, China, were an absolute disaster for NBC, down by half over 2018’s Olympics (which was itself a ratings disaster).

“Viewers stayed away in alarming numbers,” the Associated Press reported, “and NBC has to wonder whether it was extraordinarily bad luck or if the brand of a once-unifying event for tens of millions of people is permanently tainted.”

Considering that the last four Olympics were each worse than the last in ratings, one has to assume that the taint is deep.

The AP added:

Through Tuesday, an average of 12.2 million people watched the Olympics in prime-time on NBC, cable or the Peacock streaming service, down 42 percent from the 2018 Winter Olympics in South Korea. The average for NBC alone was 10 million, a 47 percent drop, the Nielsen company said.

That’s even with the average inflated by airing directly after the Super Bowl, a night that brought in 24 million viewers.

As Breitbart’s John Nolte added:

For more perspective, those Monday, Tuesday, Wednesday numbers are down “52%, 50%, and 51% respectively from the equivalent nights in PyeongChang four years ago (16.36M; 17.50M; 14.10M).”

That 6.93 million number is the smallest in the history of Olympic coverage. In fact, the Genocide Olympics currently hold eight of the ten smallest primetime audiences in Olympic history.

Last year’s Woke Olympics were considered an outright ratings catastrophe, but this winter’s Genocide Olympics are halving those numbers.

What an absolute disaster.

An absolutely delicious disaster.

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Warner Todd Huston

Warner Todd Huston has been writing editorials and news since 2001 but started his writing career penning articles about U.S. history back in the early 1990s. Huston has appeared on Fox News, Fox Business Network, CNN, and several local Chicago News programs to discuss the issues of the day. Additionally, he is a regular guest on radio programs from coast to coast. Huston has also been a Breitbart News contributor since 2009. Warner works out of the Chicago area, a place he calls a "target rich environment" for political news.

 

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